Site option settings allow you to specify certain default settings for your web site.
Procedure
In addition to the items listed above, Graffiti includes Feedburner URL, web statistics, and header settings which only an experienced developer should use. Feedburner is a web-based tool that promotes visibility to your site. If you have a Feedburner URL, you can include it in your site-wide settings. The web statistics are tracked by the Google Analytics tool.